Ready to sell on Amazon? Learn how to reach millions of shoppers, grow your eCommerce business with Amazon, and stay profitable on Amazon.
Online shops and digital sellers shoot out of the ground like mushrooms. But as diverse as the sales platforms are, Amazon is so unavoidable.
The world’s largest online marketplace is almost guaranteed that your products arrive at buyers. The prerequisite is of course that you actually sell high-quality products for which there is a market. If you can answer this, we will tell you five reasons why you should definitely sell on Amazon.
1. You have the product, Amazon has the customer base
Amazon has a huge customer base and is considered one of the most trustworthy companies in the world. As a dealer, you can benefit from this by selling at Amazon.
Many online buyers no longer search for a product via Google, but directly select the search function at Amazon. This gives you the chance to be discovered and seen by potential customers. You save a large part of marketing because being seen at Amazon is an automatism.
2. Amazon offers a large selection of marketing tools
Amazon offers a variety of marketing tools that help you advertise your products and obtain more visibility. This includes paid advertising campaigns such as sponsored products and sponsored brands, but also free tools such as product listings and customer reviews.
With these tools, you can highlight your products from potential customers and increase your sales opportunities.
No topic is as important on the Internet as marketing. Influencers often sell their products through their own shops, and advertise on platforms such as Instagram and Co.
There is a lot of work behind it, which is quickly underestimated. The diverse sales videos appear in a playful way, but every single clip is the result of hard work. Thanks to integrated marketing tools, Amazon simplifies its success and makes it better known.
3. Fast entry thanks to the simple sales platform
Another advantage of Amazon is that you have a user-friendly sales platform. You don’t have to worry about how to create your own website or how to accept payments. Amazon takes on all of these tasks for you and offers you all the necessary tools to sell your products successfully. Forget topics such as website design, because at Amazon you will find the finished shop.
4. Amazon enjoys the trust of the customers
There are always cases of fraud and rip-offs in online shopping. A factor that is also aware of consumers. Amazon, on the other hand, enjoys high trust in humans because the sales platform has existed for many years. In addition, numerous people can handle the shop system well because they have been customers for a long time.
Dealers who are connected to the Amazon system enjoy the trust of the large platform. It gets more difficult with your own online shop. There is no experience of other users, no reviews, and therefore a lot of (unjustified) distrust. By using people’s trust in Amazon, you can benefit from it.
5. Amazon visitors want to buy
In the Amazon customer life cycle, many visitors already have a purchase intent when browsing the website. While the specific product may not be decided yet, the intention to buy is present.
It’s similar to customers in a supermarket who may not know exactly what they will purchase, but they know they won’t leave empty-handed. Amazon’s user experience encourages even potential customers to make a purchase, increasing the likelihood of conversion.
If the same customer had to search for a product via Google, the chance of a real purchase is significantly lower. Even if you rely on marketing, this does not mean that a customer really buys your product. He may be inspired by her campaign, but would rather buy from Amazon later for security reasons.
The numbers from November 2022 show this. The shipping giant recorded around 508.5 million visits. The Christmas business was a huge success for the giant and selling dealers there.
Conclusion: customer acquisition via Amazon is simple and efficient
The Amazon concept is criticized and celebrated. It has immense advantages for you as a dealer if you take advantage of the strength of the world’s largest online marketplace. Simpler entry, a basic base of trust, and a large potential customer crowd are among the most important advantages of Amazon.