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YouTube might start making you pay to watch videos in 4K

by Staff Writer
October 3, 2022
in Camera
Reading Time: 2 mins read
YouTube caught drowning viewers in unskippable ads
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One of YouTube’s most basic features might soon be locked behind its paid subscription. In recent weeks, some users have found that 2160p resolution videos are only viewable with a YouTube Premium subscription. This appears to be a limited test for now, but it’s unclear if YouTube plans to roll this restriction out to everyone eventually.

As spotted by Alvin (@sondesix) on Twitter, several Reddit threads have popped up over the last month from YouTube users complaining about the change. Their screenshots show that YouTube now lists 2160p videos as a premium feature. The only way for them to watch any videos in 4K is to subscribe to YouTube Premium for $11.99 per month.

So, after testing up to 12 ads on YouTube for non-Premium users, now some users reported that they also have to get a Premium account just to watch videos in 4K. pic.twitter.com/jJodoAxeDp

— Alvin (@sondesix) October 1, 2022

If you are part of the test (providing this is just a test), YouTube videos are capped at 1440p. Now that virtually every smartphone on the planet can record 4K videos, a significant portion of videos on YouTube offer at least 4K quality. Based on the responses in the Reddit threads above, locking 4K behind a paywall would anger nearly everyone.

Table of Contents

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YouTube’s unpopular feature tests continue

This comes right on the heels of another unpopular test in which the company was serving users 10 or more ads in a single ad break. YouTube claimed that it wanted to “build a better experience for viewers by reducing ad breaks.” The company was also sure to note that the test had ended by the time reports started to surface.

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Technology companies are constantly testing new features that may never see the light of day. Given the extraordinarily negative response to putting 4K videos behind a paywall, it’s hard to imagine this making the cut. That said, if the company wants to push more users to YouTube Premium, locking such a basic feature behind the service might help.

More Google coverage: For more Google news, visit our Pixel 7 guide.



Source by bgr.com

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