Digitization in business is a concept in which a certain company uses technologies, tools, and ecosystems in the digital area to improve the value of its products/services for the customer. For this purpose, she will offer new solutions, experiences, and business models.
It is a widespread misconception that digitization in business is based exclusively on creating a company website. In addition to the cost of creating a website, the company has to deal with a number of other challenges.
In the following, we will address some of the tasks to be mastered.
Challenges that a company has to deal with to digitize its processes
Collecting and evaluating customer data
Customer databases are one of the most important keys to digital success. Regardless of the size of the company, success stories begin with the use of tools for data acquisition … But you also have to be able to properly save and use the data.
There are many tools with which large amounts of information from customer interaction can be obtained; Unfortunately, this is of little use if there is no system to sort and classify them.
It could be interesting to concentrate on the 10-15 most important properties of a customer so that the company knows better how to deal with you and offer you the product/the relevant service. These attributes are very different because it depends on factors such as the sector in which the company works, the needs, and the type of product or service offered.
Creation of an app for Digitization in Business
Mobile apps are used by companies to manage processes and monitor actions with customers. But they are also essential for the coordination and planning of strategies and other activities. In addition to other advantages, they improve the efficiency of processes, increase profit and reduce costs.
The right partner must be found for the successful development of mobile applications. It is about developing an app with added value that fits the company’s brand image.
Although the cost of an app is usually in the foreground, the price should not be everything. It is also important that it meets the requirements and functions that the customer expects.
Definition with a focus on future digital customers
Those companies that succeed in being successful in the digital world and offering customers add value are not by chance but in the context of hard work and a solid strategy.
They focus on finding out how to meet the digital needs of individual customers, formulate clear goals and determine how to implement them. You also think about the time frame for the implementation, but most long-term strategies.
Companies that do not yet know how to define their vision for future digital customers can follow these tips:
- Always be up to date with the latest art.
- Weigh assets such as brands, customers, strengths, talents, and intellectual property.
- Keep market research to find out what needs the customer has that have not yet been met.
- Design of design processes with the aim of forming ideas in such a way that they meet the wishes of future customers. These ideas should also take into account how the customer will interact with the brand in the future.
Talent
A company’s digitization process without starting the right talent is bad for the company. Good talents are difficult to find these days. You also have to create incentives so that you want to join your company.
In addition, the company also has to try not to lose it.
Here are some ideas that you can try out:
- Values: The company’s values say a lot about the future applicant. If the values are strong and agree with the employee, it will be difficult for him to leave the company.
- Incentives: In addition to the salary, the companies offer various incentives to gain employees. For example, you could talk about sports offers or flexible working hours, etc.
- Gamification: Gamification also helps to bind talents. These could be resources such as management programs, training courses, simulations, video games, role-playing games, etc., i.e. activities that are aimed at the interaction of the employees.
These are just a few of the numerous challenges that the company has to deal with to advance its digitization in business processes.
